Google denies AI search features are killing website traffic

The numerous studies indicate that Transfer to AI Search Features And use AI Chatbots Publishers are killing traffic on sites. Google, however, denied this on Wednesday at least the collective field. Instead, the search giant has said that the volume of the total biocheck on websites from its search engine has been “relatively stable” year after year and the quality of that click has increased slightly.

“This information is contrary to the third party report that suggests dramatic reduction in the overall traffic-the search based on defective procedures, isolated examples or traffic changes in search of AI features,” Google VP and the chief of the search Liz Reed, Lease Red, Lease Red, wrote Post a new blogThe

Although Google has not shared any specific data to back up its decisions, even if we take Google’s claims to be true, it does not mean that AI has no effect.

Even Google has to acknowledge that Reid admits that “the user’s trends are transferring traffic to various sites, which has reduced traffic on some sites and increased traffic to others.”

This word “something” is lifting heavy here, because Google does not share data about how many sites are gaining or losing. And although chatbots like ChatzPT, of course, traffic has increased in recent months, which does not mean that online publishers are not suffering.

Google has been rebuilding its search engine for years to answer further questions directly to the search result page and now it does with AI overviews “AI Overviews” shown at the top of the search results. Google users allows for some questions to interact with an AI chatboat for some questions. Nevertheless, Google has denied that it is remarking the searches significantly. Rather, it points to users to draw their attention to other sites to start their questions.

Reed explained, “People are increasingly clicking on the sites with forums, videos, podcasts and posts, and where they can hear the pure voice and the first hand view.”

Reading between lines, it looks like Google.com is not the first stop of people on the web nowadays. But this is something we know for a while. Back in 2022, a Google Executive even said that social sites like Tiktok and Instagram Google was eating on the original productsLike searching and maps.

“In our research, something like about 40% of young people, when they are looking for lunch, they do not go to Google Maps or search,” Google SVP Prabhakar Raghavan said, who ruled the company’s knowledge and information agency at that time (he is now its chief technician). “They go to Ticket or Instagram,” he mentioned.

Google has also been worried for a long time that Amazon.com became the first stop of humans for online shopping search and Reddit.com became the first stop to study the subject of interest.

For many years, the company has tried to bring compulsory features for both customers and retailers that will attract more users for Google Shopping. This attempt has been included Universal Shopping Carts, The local inventory check, Deals seeker, Shopping from Product Image on the websiteAnd more. It is even Its shopping lists have made free For merchants in 2020.

Meanwhile, as the user Complained that the quality of Google search is decliningSearch giants were watching so much for Reddit that it was finally Has added a “Reddit” filter Allow users to narrow the results on relevant search questions. (Now that filter just reads, “Forum.”)

So there is probably something true in Google’s refusal – it’s not AI that is fully responsible for killing the search. The search was already dying.

Google’s new blog post attempts to move a bit of target posts about what Google clicks mean for websites. Now, instead of calculating the clicks, the publishers want to think about the quality of the click.

The agency says that the average click has increased and Google is sending “a bit higher quality clicks” to websites than a year ago. (Google explains that a quality click is a where users do not click quickly – they stay and read)) Google does not say how much increases. The company simply mentions that when people click on the source AI response, they are more likely to dive more deeply, so these clicks are more valuable.

More, Google depicts AI as an opportunity to achieve extended exposure for web publishers, “… people are watching more links than ever with AI Overview,” Red writes. “Further questions and more links mean websites to the surface and more opportunities for clicking” ”

However you have, When an increasingly referral sourceNot Nevertheless In the case of the click, the reports have shown. A recent WAB has indicated that the news click on the Web News clicks as a result of the news click 56% (when Google launches AI overview in May 2024) from May 2025 to May 2025.

Google knows that it has a trend as it has recently launched A product for publishers It helps their gravitational traffic in other ways to monetary trafficking that not only depends on advertising, such as micropes or newsletter sign-ups.

Google is pressing this to this fact “AI Search is not the end of the traffic! “The situation now seems even worse as Google publishers don’t want to trust their own eyes – and graphs and charts, but instead Google still sends” billions of clicks “to the post claim.