Google fines EU EU € 2.95 billion to abuse advertising domination

Google is fined € 2.95 billion (€ 2.5 billion) from the EU for suspected abuse of its advertising sector – technology that determines which ads should be placed online and where.

The European Commission said on Friday that the technology giant has violated the competition laws by prefering its own online ads products to the detriment of rivals.

It comes against the background of increased control by regulators around the world Over the Empire of Technology Giant in Online Search and AdvertisingS

Google told the BBC that the committee’s decision is “wrong” and that will appeal.

“This necessitates an unjustified fine and requires changes that will harm thousands of European business, making it difficult to make money,” says Lee-Anne Multiwland, a global head of regulatory issues on Google.

“There is nothing anti -competitive about providing services for advertising buyers and sellers and there are more alternatives to our services than ever.”

US President Donald Trump also attacks the decision, saying that social media publication is “very unfair” and threatens to launch an investigation into European technology practices, which can lead to tariffs.

“As I said before, my administration will not allow these discriminatory actions to stand,” he writes.

“The European Union must immediately stop this practice against US companies!”

Trump has repeatedly criticized the fines and actions of the block of the block against US technology companies in recent months, although the US government has filed its own lawsuits Over the Google Monopoly on the online advertising marketS

Earlier this week, the committee denied reports that it had delayed the announcement of Google’s fine amid tensions of EU -US trade relations.

In the decision of the Commission on Friday, the Commission accused Google of being “self -determining” its own technology over others.

As part of his findings, he stated that Google deliberately strengthened his own advertising exchange, ADX, over competitive exchanges, where ads are bought and sold in real time.

Competitors and publishers have encountered higher costs and reduced revenue as a result, stated that they may have been handed over to consumers in the form of more expensive services.

The regulator ordered the company to end such practices, as well as to pay nearly € 3 billion.

The Commission’s fine is one of the biggest fines she has handed over to technology companies accused of breaching her competition rules so far.

In 2018, it fined Google 4.34 billion. cement as a dominant player in this marketS

Theresa Ribera, the Commission Executive Vice President, said in a statement on Friday that the regulator was involved in previous findings of Google’s anti-competitive behavior when he decided to impose a higher fine.

“In accordance with our usual practice, we have increased the fine of Google as this is the third time when Google violates the rules of the game,” she said.

D -Ja Ribera has also warned the technology giant that he has 60 days to detail how she will change his practices, or else the Commission will seem to impose its own decision.

“At this stage, it seems that Google will effectively end its conflict of interest has a structural remedy, such as selling some of its advertising technology business,” she said.