Google wants Search to be more like an AI assistant in 2025

Google Search is in the midst of a “journey” around AI, while Google’s CEO said on Tuesday that Google’s CEO called on the company’s earnings. The beginning of that journey was the AI ​​OverviewsA controversial and monument shift on how Google provides information to billions of search users.

But it was just the beginning.

“AI is expanding the universe as people who can ask, 2025 is still the biggest year for the innovation of the search,” Pichai said during his inaugural speech.

Throughout the entire call, the Pichai Company’s Research Lab, Dipmind’s AI features, placed in the next stage of Google’s plan to pack the search. The search product is slowly becoming like another AI assistant that browse the Internet for you, view web pages and gives an answer.

This is far from a general search system that gives you ten blue links.

Google is now on this route for years, since the search giant was found flat in 2022 by publishing the ChatzPT of OpenAIA in 2022, the shift had a huge impact on Google traffic and business websites that bought ads on Google search.

Not everyone is happy about it, but Google is moving forward.

When asked about the future of AI and the search of the search, Pichai said, “You can imagine the future Project Astra,“A reference to the Multimodal AI system in the Dipmind, which can process live video from a camera or computer screen and answer the user’s question about what AI shows in real time.

Other parts of Google’s business also have big plans for the project Astra. The agency says it wants to get a pair of multimodal AI systems Extended reality smart glasses One day, for which Google will create the operating system.

Pichai also mentioned Gemini deep research – An AI agent that takes a few minutes to create a long research report – as a feature that people can fundamentally change how Google search. Deep research automatically automatically done the tradition with Google search. But now, it seems Google wants to do that research for users.

“Pichai says,” The type of case you can search for in use is dramatically extending – things that don’t always get the answer immediately, but may take some time to answer, “Picha said. “These are all the searches, and you will see the new experiences in front of the users within our 2025.”

Pichai also said that the search experiences that could make it with another AI agents of Google have a “clear idea”, Project marinerThe This system can use the first edge of websites for users, it makes people unnecessary to use websites themselves.

Google’s CEO also said that there is an “opportunity” around the users to interact more and ask follow-up questions with Google search. Pichai was lighter about the details there, but it seems Google considers ways to make its search interface more like a chatbook.

“I think [Search] The product will be further developed, “Pichai said.” You made it easier to interact for people and ask follow-up questions, I think we have the opportunity to run further growth. “

Today, the ChatzP has become one of the most used products on the Internet, including several million weekly users. It presents a threat of existence for a long -term business of Google search. To solve it, Google is not only creating AI chattabot with Jamini, but injecting AI features directly in search.

Of course, the first step in the AI ​​journey to Google Search has not been very good. When Google rolls out the AI ​​overviews in all Google search, the system is incorrect and weird AI hallucinations appear. These include answers People to eat stones and keep adhesive in their pizzaThe Google acknowledged that time AI Overviews need some jobsThe

Despite this negative rollout, it appears that Google is barely starting to search AI.