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Internet trends are simple: a friend or family member looks at the camera and the viewer tells a bit offensive tone that they are going to see any presentation and they feel better.
Lucius McDaniel fourth’s sister Kandal did this and after he set foot aside, his brother formed his companion, BiteA food delivery app that lets users watch food videos before ordering. It allows customers to bookmark the places to see and try to see what their friends have ordered. The app plays on how young people are involved in the content-through the short -orm video and recommendations from friends.
McDaniel posted the video and went back to work. Fifteen minutes later, his sister text him that their post is going viral. “We were in 20,000 views in 15 minutes,” McDaniel told TechCrunch. The excitement came, but then the chaos began to “get our more users with the power of our app to break down.”
The engineering team worked all over the clock to keep the bite effective, while McDaniel went to create tickets on chaos, which also ended. He said “People like” Authenticity “see what happens after your app explodes overnight.
McDaniel has ever collected the video of presenting this idea About four million choices Ticktok and One million quarters on Instagramjoin in a trend of yEntrepreneurs using Ticket and Instagram Reel to achieve traction and deals flow.
McDaniel told TechCrunch that the idea of creating this video came after this video came after participating in the same internet trend for his dating app. “It got more than a million views and he suggested that I try to bite it.”
McDaniel, who is 24 years old, said he realized that he was ordering from the same three places as he was a young man, as he could not discover new restaurants in delivery apps. “I hit this wall of the same face restaurants with stock photos and somehow 4.6 stars in every place”
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He began to keep a spreadsheet of the restaurants found in Instagram and the ticket, tracking actual reviews and looking at what his friends thought about. “When I realize that the other people are doing the same thing, my co-founder Jack and I decided to make something better: an app that reflects on how we actually discover food,” he said, the CTO of the company refers to Jack Shulwalf.
McDaniel is no stranger to the technology industry. He previously worked as General Atlantic, where one of his main focus fields was restaurant technology. He had earlier established a payment company called LED Product for a recruitment software and even investing in several companies, including Angel Fintech Mercury.
McDaniel and Shulolf (25) have spent more than a year by a year, with the participation of Waicumbinator in winter in 2021. They then made a limited beta around the New York University in April. In mid -May, the company launched an early version and has marketed somewhat social media. In June, they did their viral videos.
“What our video was made was to resonate what we were making,” McDaniel said, who is the CEO of BeatSite (also known as Chief Eating Officer). He added that “it is clear that customers and especially for Zen-Z that make them feel fresh and built for the way they are involved.”
After the video, the bite briefly became #2 in the food and beverage section of the App Store, bypasses Uber Its, Starbucks and even McDonalds.
McDaniel said that the app also earned more than 5,7 new users, and at this point the app was only available in New York, people from other cities started a nationwide message. Next to the restaurant, McDaniel said that everyone has become partners from a small family -owned spot to chain restaurants and of course, “Our people who see that it is the interest of investors where food supplies are.”
He has refused to comment on the size of any of the upcoming funds, excluding he is hoping to share soon.
Of course, there is a lot of big, good-to-money competition like the doodas and Uberts of BeatSite. McDaniel believes, however, it will be the benefit of being a startup in the AI era. For example, though most of these competitors needed hundreds of engineers in their first days, the bite could work with AI equipment that performs 10x work for a very low cost.
“By using AI to avoid huge overhead and infrastructure expenses, we can do much more with the use of AI to avoid huge overhead and infrastructure expenses, and maintain healthy margin,” he said, “he said,” he said.
It also makes the bite separates that is the focus on food and videos than other sections at the moment.
“We’re trying to be Go-Two apps for generations that discover everything through social recommendations and short-form videos.”