InDrive has big plans to become a global ‘super app’ where others have failed

Indrive, known for Bid-based ride-hilling model Throughout Asia and Latin America, the border markets are creating a “super-app” strategy-expanding beyond cabs to provide daily requirements to users.

Starting with grocery supplies in Kazakhstan, the senses have planned to expand multiple vertical cases within the next 12 months for the next 12 months, including Brazil, Colombia, Egypt, Pakistan, Peru and Mexico. The shift comes to the world of more than 360 million apps worldwide and come to the heels of 6.5 billion transactions, its location is cementing Ride-helling app in the second most downloaded world in the worldBehind Uber, from the 2022.

“If customers use you more frequently, they are more valuable in the ecosystem, and they are more loyal to the ecosystem, and they are more loyal,” said Andridge Smrit, the Chief Growth Business Officer of the Indry, and said in an exclusive interview.

Indry chose the distribution as its first expansion after seeing the rapid growth in its distribution division-more than 5 million orders were completed worldwide in 2021, and more than 3 million in the fastest-scale-scaling sections in the portfolio of Q 225.

Mountain View, California -based agency has launched a grocery distribution service in Kazakhstan, providing more than 5,000 products with a 15 -minute distribution commitment. The primary pilots of the Central Asian country earned a 5% net promoter score – indicating the satisfaction of the high customer – and an average of five grocers per month, the company said.

Smit told TechCrunch that Indry is using a dark store model to supply grocery to Kazakhstan, focusing on food prepared for eating with most items, and about 10% fresh products are part of the strategy of holding the consolidation. He also added that the model will be changed to other regions, where the company is open to locally partner, especially in the market with dense network of mum-o-pop stores.

SMIT, not specifically shared, said that the company has added 30% more dark stores in the country since August.

Why is Kazakhstan the first market?

Indry currently works in 982 cities across 48 countries worldwide and leads eight of them. But then why did it choose Kazakhstan as the first market for its super-applications?

Smit told TechCrunch that the company decided to do this after seeing a “huge enthusiasm” going digital in the country, the largest economy across Central Asia. Kazakhstan also has the largest headcount in Indry, it acts as a central center for its research and development and management.

Indry did not publish specific growth metrics for its activities in Kazakhstan. However, a recent report published in collaboration with the government-backed Tech Park Astana Hub, Well -known The company that has seen 44% growth in the country over the past 12 months.

This report has been given $ 26 billion dollars in Kazakhstan’s Tech Ecosystem-it has suggested an increase in 18-bed startup formation, funding and digital services since 2019.

There are already grocery distribution apps in Kazakhstan to meet some needs. Nevertheless, the market basically wants to win the market with an affordable price – with the aim of being an aldy of online grocery.

“There is access and discrimination here and even some grocery problems,” Smitt said. “Some of our expense conscious customers finish buying from the right places or buying the right products and they recognize it but they think they have no other option.”

Industry Super-Application: Differentter or Daisy View

Many companies have tried to succeed with super apps. Some people like Wechaat and Gozek have found success, others – including Meta – including Strive to achieve the tractionThe

Smeet, who worked in his former role with WeChat in 20 2016, felt how the integrated experience in the Chinese app worked well. He told TechCrunch that he acquired his skills and used AI capacity, planning to make his super-app technique successful. He said that AI Integration would help to bring personalization of users to users and to make the services accessible with low literacy, and less literacy, he said.

In November 2023, Indry declared an initiative and consolidation and acquisition forces Invest up to $ 100 million Over the next few years. Smit told TechCrunch the initiative, about 30% of the super-app-applications had already been deployed.

Organization Pakistan’s grocery startup, invested in Krav MartAs part of that initiative in December. However, there is no concrete timeline that the Indree’s app will offer grocery supplies to Pakistani users.

Indry’s Arch-Rotator Uber has also expanded his service portfolio, adding vertical to the selected markets like the supply of food through Uber brick. Smith said that Indry targets a separate customer section – a Uber does not usually serve – though there are some overlap in some regions.

“Bigly, we really support a conscious consumer and play,” he said.

India as a “puzzle” market

In addition to the border market, including Kazakhstan, Indry has been working in India for some time, competing with Homegrown players like Ola and Rapido as well as Uber. However, the company did not move in the South Asian country. Uber even Driven A version of Indry’s bidding model in India, tries to replicate the procedure.

Data from exclusively shared appFigures with TechCrunch shows that Indrave has downloaded 1.07 million less than the same period in 2024-it reduces 22.6% year after year. In contrast, Uber has added 60.6% more than 8.02 million downloads, while Ola achieved 1.55 million, it increased by 13.2%. Rapido debuted as a rapid growing player, with 14.9 million additional downloads-an increase of 80.9%.

“India is a puzzle for us,” Smit told TechCrunch. “India is still growing, and we are focusing … We have decided to focus on the original cities very quickly where we really think we want to handle the sight.”

The company is examining various models, especially the freight business, though it is known to allow drivers to hug with the drivers. These include various payment arrangements to pay the drivers daily and even to go with certain tech rates, Smitt said.

Indry faced the initial challenges and first saw limited success-even in the market like Pakistan, where it later turned into a top ride-helling platform after Uber’s departure.

“We had the sleeper market where the markets were arranged and then in any case, one of the competitors failed,” Smitt said.

More than a dozen riders in India and drivers told TechCrunch that protection anxiety is a main reason that they no longer like to use the senses. Some drivers said that the driver’s bidding model was used by drivers – and in some cases, even fellow drivers were aggressively pose as a rider to disturb their peers.

SMIT says the company gives protection and customer services a priority.

“Yes, we need to talk to this protection perception and teach and teach our drivers and passengers a lot more to do,” he said.

The next vertical of the plan

Indry is planned to expand its super-app offer by launching new services to the local market needs. Smit told TechCrunch that they could include financial services. An example is already live in the market including Brazil and Mexico, where drivers can Access small loans via ride-hilling appThe Executive added, the company is searching for ways to extend it to the passengers – and the small business involved in distributing potentially, added the executive.

The company also plans to explore a service that enables micro-progress, allow its customers to connect to local business and public transportation services.

“We want to be a city-specific, and it can be a bouquet of different services,” said Smrit. “We want to capture the original verticals we have the ability to capture that we know, which we know and very close to our original … But if we have no experience of running for this kind of service we will definitely be partner with the right player.”