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President Trump is Planning to impose 25% tariffs of Mexico and Canada on Saturday, and 10% tariffs for China doing Promising the signature campaign and the basic economic philosophy of his administrative reality, with consequences for everything – from oil yes Auto yes the US consumerS But for many companies in the whole economy, preparation for a new tariff war began long ago – long before Trump won the 2024 election.
From large companies in consumer sectors such as Walmart, Columbia Sportswear and Lenovo, to a wide range of critical goods for infrastructure projects, importers moved quickly in 2024 to obtain as much product as possible in the United States
Customs with customers to attract their products before possible tariffs began as early as March, says Paul Brasier, Vice President of the Global Delivery Chain in his logistics, with components being used in infrastructure projects one of the largest product segments that are worn , by wearing components in the country early.
“Many of these (infrastructure/construction) budgets have been made two or three years ago and an additional 20% expense can blow these budgets from water,” Brachier said. “So you have to put them before the tariffs so you can protect the bottom row.”
Solar panels, spare power elements, shelves and lithium batteries used in data centers were identified by Impongenius as some additional elements that are charged with front.
“As for the impact of the tariffs, the companies are very detailed and very specific,” says Josh Tetelbaum, a senior advisor to Akin, who advises his clients to prepare for speed with President Trump’s tariff plans and not to sink into the debate on the efficiency of tariffs as an economic policy. “They are not interested in academic questions about what the principles are and whether this particular instrument can be theoretically justified to use this particular tariff. They want to know when it will influence me and how much and what products,” said Tetelbaum, who participates in Structuring the Transho-Ooquan partnership, a trade deal from which President Trump took the United States for the first time.
Attracting products early requires you to store them in warehouses and this causes additional costs. “The warehouse costs are folded into the price of a product. In the end, the consumer will pay,” Brachier said. In the case of storage of infrastructure project equipment, the companies are absorbing costs, but is better than paying the tariff, he added.
While the largest companies on the market can afford to bring products at the beginning, a strategy called Frontloading, not all companies can afford to take this approach.
“I don’t know what will happen,” said Rick Muscat, president of family deer retail deer for shoes that imports about two million shoes a year, with about 98% of the men and boys’ shoes are made in China and sold in China and Macy’s, Kohl’s, Jcpenney and Amazon.
Trump threatened that he would eventually impose rates up to 60% Products from ChinaS
Muscat says that the company’s “dark margins” of the company prohibit their charging products and ultimately users may have to pay. “We’ll increase our price,” Muscat said. “The retailer will either accept it or will not accept it. If they accept it, they will increase their price. Then the consumer will remain without another choice. There will be shock to the sticker.”
Despite President Trump’s claims that foreign nations like China are paying for tariffs, Muscat said companies like his bear the weight of pain. And he showed CNBC customs documents to prove it.
“The importer pays the tariff,” Muscat said. “The goods are not released from the customs on the US territory until the petitioner pays duty, the tariff, the tax. Customs withdraw the amount directly from our check account.
Deer Stags The most popular men’s shoes are sold for $ 50. If the tariffs are required, Muskat said the shoe would probably increase to $ 75. Part of the problem, explained Muskat, is that shoe orders and prices are negotiated approximately seven months before delivery with customers.
While Trump has positioned tariffs as key to expanding the US economy, Muscat sees trade policy as a threat to the American dream of his family to own a business.
“This keeps me at night,” he said. “We are a family business. We consider the people who work for us, part of our family. Most of our team have been with us for more than 20 years. The only ones who are with us less than 20 years are the ones we have recently hired to We replace the people who retire.
Safiya Ghori-Hahmad, a Global Public Affairs Practice Head of APCO, which has been advising customers for months for months to report the coming increases in customer prices, said the impact would be felt wider than it was during the first Trump’s mandate.
“It is really important for companies to talk about real impact on users,” Ghori-Hahmad said. “This time, the tariffs will be more expansive. In addition to China, we will probably see tariffs with our largest trading partners, Mexico and Canada. These tariffs can include food, automotive, furniture and toys from Mexico.”
Even companies that have made moves in recent years to restructure supplies and production chains cannot move so fast enough with such complex operations to avoid significant effects from tariffs. Surfaceart, which produces tile and tile products, moves its operations outside China as a result of 2018 tariffs and spends millions, creating operations in the United States, but still does not have enough capacity to respond to demand. Surfaceart has facilities in Vietnam, Spain and Italy to take the additional capacity that cannot be satisfied with US operations.
“The amount of imports required to supply the delivery to the United States is quite obvious,” Kevin Stupfel, president of the family company. If the blanket tariff is applied to the import, a move provided by the Trump administration with various federal departments loaded with the preparation of a report on potential tariffs within the next 60 days, Stupfel says that these are not just companies and owners Business, and everyone in the in us who have to prepare. “The US simply does not have the opportunity to produce the tile that requires the US market. This will affect everyone you know. This will also affect the cost of construction, the cost of building a home and reconstruction.”
