Judge rules Google illegally monopolized adtech, opening door to potential breakup 

There is a federal judge Found Google advertising in technology in the market violates disbelief laws by “intentionally gaining and maintaining power”, the United States and eight states have published two years of story after their filing Initial complaint Against the alphabet -owned organization.

Every court filed on Thursday will determine a briefing schedule and hearing date to determine the appropriate remedy for disbelief violation.

The remedies may include Google to break their advertising business, such as selling its Google AD manager, which includes ADX AD Exchange and DFP (double -blick for publishers), advertising servers used for publishers.

Or the courts can compel behavioral remedies that allow Google to keep its business intact, but Google will impose restrictions to ensure a fair competition to ban their own exchange or demand.

In the case of a separate disbelief, another federal judge last year discovered it Google has illegally created general internet search markets exclusivelyThe The judge has not yet issued a remedy in the case, but it is expected to do it in mid -202.

Judge Leone M. in the AdTech case. Brinkema writes in his memorandum that the plaintiffs have failed to prove that “Open-Web display advertising networks” is a relevant market where Google has exclusive energy. These networks help to buy display ads across the open web, so they are out of the closed ecosystem such as Facebook, Instagram and Google Search.

The judge agrees that the Google AdTEC stack is exclusively tied with the DFP and ADX, especially with the DFP and ADX, and is illegally violated the law, and is guilty of abuse of exclusive energy on the Google Publisher-Side AdTEC.

“We won half of this case and we will apply for the other half,” Vice-President of Google Regulatory Li-Ann Mulholand said in an emailed statement. “The court has discovered that our advertisers’ equipment and our acquisition such as double -blick, do not harm the competition.

California, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee and Virginia as well In January 2023The

The DOJ argued that Google bought the double -blick in the 21st when it was achieved exclusively through anti -competitive behavior, which later became the backbone of the business of the business. Google then bought Admeld in the 21st to get more control over the advertising market supply. The government has said that it has allowed Google to raise the price of advertising and harm the publishers with a larger cut of every sale.

The trial of this case began in September 2024 and was going on for three weeks with the end of November at the end of November.

This article has been updated to include more backgrounds about the case.