Labubu could make $1 billion this year

Labubu is a plush monster toy, but it is also on the way to a billion dollar business.

This week, the Labubu-Nerbers Pop Mart revealed it Financial result For the first half of the 2025, the people of the world make people more insightful for this plush monster toy. The Pop Mart’s Monsters series, which includes Labubu, produces about $ 670 million in the first half of the year, with the track of earning more than $ 1 billion at the end of the year. It increases even 688% of the year after year Selling Matel toys like Barbie and Hot Wheels.

A mystery “Blind Box” has been sold in the format, these toys – Chinese company is sold by Pop Mart – when Blackpink member Lisa has flown internationally in popularity Acknowledging his obsession Including ugly-beautiful animals. Then, celebrities like Cher, Kim Kardashian, Paris Hilton, Mark Jacobs and others were marked with labubu toys, which sometimes hung their designer bags as kechain.

This ten-year-old, mythical-motivated characters have now become as popular as an accessories A telphor bag in 2020And they are just as hard as getting your hand.