Macron’s DeepFakes raises questions about using AI

French President Emmanuel Macron has used AI videos generated by AI videos to publish the start of the AI ​​Action summit, which is being held in Paris.

In a video posted in his social media accounts, Macron responds to the installation of deep videos to himself in popular films and television series, saying “Well done”.

Macron’s videos, placed in popular media using AI, have been distributed in French social media over the last few months.

In October, he told Variety that Deepfakes “may be a form of harassment” for some people.

Some experts question the use of DeepFakes, saying that normalizing them makes it difficult to find fake news.

The video, which has been seen millions of times in Instagram, X and Tiktok accounts of the President, shows that he has been inserted into a hit at the euro disco of the 80s, a hair lesson in the effect and the television show of the action hero MacGyver.

Videos like these have been popular with French social media for some time, so Macron admits that he has become a meme among some circles on social media.

Then the real Macron says, “It’s pretty well done, it made me laugh.”

“But more seriously, with artificial intelligence, we can do some very big things: to change health, energy, life in our society.” The 47-year-old president said.

He adds: “France and Europe must be the basis of this revolution in order to take advantage of every opportunity, and also to promote our own principles.”

Thehe video It was published before a two -day global summit on AI, beginning in Paris on Monday.

The purpose of the summit is to unite world leaders, technology leaders and academics to explore the impact of AI on society, management and the environment.

“President Macron’s Deepfake may seem like a harmless fun to promote the AI ​​summit in Paris, but it’s not a good thing overall,” says Paul McCay, Vice President and Chief Analyzer of Technology Consultancy Forrest.

“Normalizing DeepFakes in this way should not be encouraged, as the difficulty of telling what is real and what is not, and ultimately helps to determine what is a fact of fiction.”

Dr. Richard Little by Salford Business School also warns of the risk of “normalizing” Deepfakes videos, “both on social media and fraudsters.”

He adds: “It’s great to draw attention to this threat, but to do it in a way that shows how easy it is to create DeepFakes, it risks their wider acceptance.”

Prof. Philip Howard, president of the International Information Environment Panel, says AI is increasingly used “in innovative, sometimes playful ways, as demonstrated by President Macron’s recent video.”

But he adds: “These types of videos are often released when public communication guidelines are not clear.”

In the French media, there was some debate about whether Macron should trivize videos Deepfake when they could be used for harm.

In October Macron told before Variety Deepfakes “can misinform, which can upset our democracies.”

He said they need to be regulated “by imposing the responsibility of people who distribute this content to moderate it.”

The recently implemented EU Act, which regulates the use of artificial intelligence, has been confronted with criticism of the summit of the Smoking of Innovation.

Bloc also presented plans for an open source AI model across Europe with a budget of € 37.4 million (€ 31.1 million).

A Global Declaration of Shared AI Goals and Ethical Responsibilities must be revealed at the end of the summit tomorrow.

So far, the US and the United Kingdom have refused to say whether they will sign it.