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Mark Zuckerberg’s favorite step? Copy, poach, repeat. It made him one of the richest people on the planet. Now, he is still washing the playbook for his biggest challenge: AI Race.
The agency Meta behind Facebook, Instagram and WhatsApp is making an appointment and purchasing, OpenAEE, AI researchers and startups are throwing aquatic amounts at the top to make the latest efforts to reach rivals like Google and DIPSC. This is a full court press to explain the technology world and investors that Meta is still important in the AI ​​race.
However, Twist: Zuckerberg is campaigning everyone else.
In the past few weeks, Zuckerberg AI team has:
So far, the meta has taken several big names: Lucas Bayer, Alexander Collsnikov, Ziaohua Jhai (formerly Openai), and others like Google Dipmind Trapit Bansal and Jack Roy. The company has been reported to have tried to tempt AI researchers like AI researchers like Openai’s Noam Brown and Google Core Cavukkuoglu.
The mission of the unit? Creating smart AI systems than humans. Yes, really.
This is the Zuckerberg version of Thanos Snap: Collect the stone, snap its fingers and move yourself to the front of the AI ​​line.
Zuckerberg is also throwing cash at startups. The Meta scale has invested $ 14.3 billion in AI and is in discussion to achieve Playi, which develops Erili Human-Worthing Voice Agents. Elias Sutskver’s Safe Superintelization and Mira Murarati’s new lab Thinking Machine was sent.
If it seems that Zuckerberg shelves are terrified for his way through the AI ​​mall before the shelves are empty, because he is a kind.
Meta’s AI Assistant, Meta AI is currently GPT -4O, Google’s Gemi 2.5 Pro, or DIPSC R1. These models may argue. Meta can answer. It’s like asked to go out of a baby chess master.
And this is the problem: Meta just doesn’t want to catch; It wants to jumpProogs. Zuckerberg knows that he can’t wait a few years for homegrown breakthroughs. So he is doing what he has always done: copy, buy and make a quick scale.
This is Facebook PlayBook again. Stories, Reels, Threads: All reefs in rival ideas. And now, AI.
The Meta is behind the AI ​​race. Big time Equipments like ChatzPT, Gemi and DIPSC R1 may be the cause of logic, planning and problem solving. Mater AI? It is still playing catch-up, even better in a smaller talk than solving the real problem.
Create AI to think and argue like OpenAEE and Google’s best systems and make it quite fast to stay relevant to the AI ​​weapon.
Opening models are about to go to Open Source. It can erase the last advantage of the Mater: its free, open AI models that developers prefer.
Zuckerberg announced the AI ​​year for 2025 meta. It has to be. The company’s advertising business is under pressure, threads are flounding and tikatok still eating lunch on Instagram. Meanwhile, the Open is flirting with a full-social network, threatening to Meta on his room’s turf.
The new plan is to go to “logic agents”, AI tools that are not only spontaneous your thoughts, can think through step by step. These agents may provide electricity to business supporters, customer support bots or even future customer applications.
But Meta first needs one thing: real intelligence.
Even Sam Altman of the Openai is opening his eyes. In a recent podcast with his brother, he said that Meta’s technique is obvious: “Copy OpenAI, try to give talent, surpass everyone.” However, Ultman warns that the copy does not create the culture of innovation and the culture has won the long term.
“I heard that Meta thinks us as their largest contestant,” Ultman told his brother. But “their current AI attempt didn’t work as it did. And I prefer to be aggressive and to continue to try new things.”
He didn’t stop there.
“They started making such giant offers to many people in our team, you know, like a $ 1 million signature bonus,” Ultman added, “It’s crazy.” He is trying to copy Meta “OpenAE, UI is down to the mistakes,” added Ultman.
Even Ultman called Facebook’s addiction to attention-hacking that Open was “the only technology company that does not feel hostile.” Translation: Meta tries to hack your brain; We’re trying to help it.
With the new episode of unpapped with @The sameThe Enjoy 🤗 pic.twitter.com/2ixyt3b4gm
– Jack Altman (@Jaltma) June 17, 2025
Zuckerberg was always a quick follower, not the first mover. It worked on social media. And if history is a guide, he will land a few hits. He is great in the bulldozing of rivals with rapid scaling and perfect energy to absorb features. However, the AI ​​race is different. It’s about innovation. So far, Meta’s largest AI drama is its wallet. This is enough to win a race where the Firepower is as important as the originality is.
Suddenly, Zuckerberg is betting that if you buy everyone who knows to win, you can’t lose. But in a world where AI power, privacy and the future shape the future of work, we all have a portion of whether these techniques actually create safe, useful technology or more hype.