Mark Zuckerberg’s AI ad tool sounds like a social media nightmare

Tech executives have long talked about how AI revolutions the advertising industry. Specifically, he was quite vocal about how Meta CEO Mark Zuckerberg wanted to lead his company’s transformation.

Speaking on the stage at San Francisco’s Annual Sessions Conference in San Francisco, Zuckerberg published his plans to automatically automatically with the entire advertising industry with a black-box, last AI advertising equipment.

Zuckerberg says a key ingredient in this national product will be involved in keeping thousands of AI-exposed “test” ads in front of Facebook, Instagram and thread users.

“The initial goal here is that any business can come to us, tell us what their purpose is – we get new customers to do this, or sell these things – how much they are willing to pay for these results, connect their bank account and then we provide as much results,” he explained. “He explained. “Somehow, it’s like the final business result machine. I think it will be one of the most important and valuable AI systems built” “

Zuckerberg first described this estimating machine Ben Thompson’s Stratecarry Podcast Last week, and – if Zuckerberg imagined it – it would be Huge impact for advertising industryThe During the presence of his session, Zuckerberg posted that creative advertising agencies were meta to deploy this II, then small businesses “don’t have to start with creative” and Meta can only manage all their advertising work.

In fact, Zuckerberg Meta’s advertising tools sessed the sessions of the sessions, Several Of Which The generator has AI capabilities, already sophisticated enough that companies do not even recommend specifying demographics that customers want to target them. Zuckerberg claims that Mater tools can find better users interested in human marketers than human marketers. He said the next logical action is trying to apply this data-powered optimization to the creative side.

Zuckerberg says, “We will be able to come to your creative’s 4,000 different versions and just examine them which one works best,” says Zuckerberg.

Although this kind of solution can apply to the business, they already considering the issue of shaking with the generator AI OP alu is an open question of what the AI ​​advertisement will do to the meta platforms from the point of view of the user experience.

Meta test -conducted AI And Comment Feed, as well as AI Chatbot users can contact itThe The company has been launched more recently A social portal and dedicated app It spottes generator AI content. Now, it is ready to guns Mater Social Media Ecosystem in another section of the generator AI -ADS.

Users will become crystals if it is not clear as a product of the meta platform and advertisers of customers. AI-exposed ads can provide prices for companies when examining, which means that users need to suffer more OP.

The advertising industry will not accept Zuckerberg’s view of the view.

There are significant reactions to the morality of the use of generator AI in creative fields. October 2024, More than 11,000 Creator signed an open letter AI systems condemn the use of human-prone art for training. Manufacturers have also filed AI Art Equipment suites against agencies developedSuch Mid Journey and Stability AI.

Frankly, there are many creators and advertising officers who believe that AI equipment will not make their livelihoods soon. Johnny Hornby, the founder of the advertising agency The & Partnership on Tuesday, published an OP-Aid on Tuesday Creating successful branding promotions is still a uniquely human taskThe

In any event, it looks like Zuckerberg has a clear idea how he wants to automatically automatically and fill the metter feed with AI – advertising companies or users do not like it.