New court filing shows that Meta execs agreed that Facebook was losing to TikTok

Meta CEO Mark Zuckerberg, Instagram chief Adam Mossi and other meta executives thought that Tikatok was defeating Meta in his game. This is according to a new filing in the US Federal Trade Commission Disbelief Against the Tech Giant published on Monday.

The document discusses the location of Facebook and Instagram and the location of the market on February 2022, including a number of meta executives. In a message, Zuckerberg called Facebook a “challenger” that “MindShare and speed”, added that Tikatok created a “feeling in the shared context” where friends saw the same mems, he said.

Mossario agreed that Facebook should now think of as a challenger, not a default invention engine. He suggested that the engine of the desired invention could be YouTube today, but he hoped that the meta-hand data was expected to surpass the Google-owned video platform on time.

“The most natural difference for Facebook … the strategy is the surface of the default invention. But it is interesting that it is interesting [TikTok] 100% video and beat us up badly, “Moses writes.” I think they are growing social mobile markets and eating TV, long-form videos, Netflix. “

Moses was okay. Tiktok has surpassed YouTube Time to see the average in the United States in 2021Found in a study. Another survey by Parental Control Software Manufacturer Custodio discovered that kids were four to 18 years old Tickets have spent 60% more time than YouTube in 2023The Last year, tiktok 60 minutes begins to allow uploads To challenge YouTube.

And exactly this week, Netflix has introduced his own ticket -like experiences In its mobile app, a new vertical video of the suggested videos provides feed, personalized separate user.

However, the US government is trying to prove that Meta has violated the competition law by acquiring companies like Instagram and WhatsApp to create a social networking exclusive. A document like this could harm the case, which is why, internally, the meta executives were discussing how badly the Facebook was beaten to the ticket.

For example, Zuckerberg mentions that even if Facebook is involved with it on a weekly basis, the biggest app goes to their number, but it was no longer the biggest app on time.

He also mentioned that there is a way to supply people in the context of sharing tickets. This is, if you and your friends are interested in the same things, you will probably see the same things in the ticket feed, he said.

The CEO explained, “It makes it inherently social because instead of sending some content to a friend, you can only see it,” the CEO explained. “If we can go to the level like the subject and connected content in FB, it will be great.”

Other executives are also chimmed.

WhatsApp Will Cathakart mentions that Tiktok users can comment on a video in a specific niche, which will handle the algorithm to bring them and other commentators to the same video over time.

At that time, VP and GM Stan Chudanovsky added that Meta started competition in a place that was “very fragmented of our growth companies.”

“Just adding a new format (as we did with stories) are no longer enough.

John Hijman agrees that the VP (now Chief Review Officer) of the advertisements have agreed that Tiktok was “clearly” in the field of short-form video materials, rankings and creation equipment, but he thought that the creators could stop this gap for posting a meta relay.

However, he said that he was less convinced of how much the meta was behind the machine learning and technical aspects and in the case of creating equipment. The document draws a picture that is under the view of Meta, underdog on Facebook social media market.

This is not the only document during the trial for the fear of the meta competition. Zuckerberg himself testified last month The success of this ticket was both at the risk of the Meta business and slowed down its growth.