Olyn secures Beatles biopic for its ‘Shopify for filmmakers’

Recent Bryan Epstein Biopic “Midas Man“A movie about the director of Beatles is not on the platform like Netflix or Amazon, but on a startup that gives himself a” Shopiff for filmmakers “. So what, can you ask?

The answer is to provide a new model for the distribution of new platforms, alin, films and videos that are leaning on the power of social referrals to spread streaming content “à La Cart”. Although from Hollywood blockbuster to the bottom – any size production platform can be used, the agency claims that it can be a game change for the independent film industry, which tends to fight the marketing budget of the big films distributed on mainstream streaming platforms.

California-based Alin-Ann Maria Zipa, Jeremias Buyerio, Kiran Thomas and Malcolm Wood allowed filmmakers to hold up to 90% of their revenue while giving access to streaming experiences. Instead of selling films on platforms like Netflix, the model embeddes as distribution partners by embedding links between their content, blogs and social channels, combining the filmmakers’ marketing budget with dominant, film critics and content makers.

This peer-to-peer method removed the platform as the mediator and turned the film distribution into another e-trade-style busy.

Olin’s CEO and co-founder Zipa told TechCrunch that the company provides filmmakers the equivalent of a full-fledged streaming platform. “We supply all the technologies that refer to: DRM, 4K Streaming, Casting, A full landing page that presents the film similarly so that it can be displayed on Netflix or Apple TV, as well as all other equipment such as geo-bringing, analysis and audience data. They broadcast their films with PR, journalist, blogger, film critics, etc., “he added that a recommendation from someone you believe carries a lot more weight on the algorithm’s advice on the streaming platform.

Alin also analyzes the viewership of the filmmakers, as the movie is doing well in which country, as well as a few minutes to watch and give a database to users who have seen movies. “Film makers can spend a few years to make a film, but they cannot meet or get owned by their audience. So we see it as a very strong tool. It becomes an audience that you can directly address for your next movies and grow from there, “said Jipa.

The question is, can Alin competit the convenience and scale of the main streams? Although its model provides a lot of earning shares for filmmakers, it means that all weights are placed on the production team’s shoulders to run marketing and partnerships.

Perry Travers, a producer Get the studioWhich used to distribute the “Midus Man”, viewed the platform as a helpful step in the right direction. “Allin let us be our own streaming service, enabled the traditional to think outside the platform […] It is about the empowerment of filmmakers in such a way that the empowerment of the e-commerce is the mirror of customer success from the direct to the e-commerce […] It has the opportunity to maintain control over our work and re -define how movies reach their audience, “he said in a statement.

One of the stressful topics in the film industry is pirates. Many users simply return to illegal sources for any movie unavailable in their country. Zipa argues that reaching the global world of Alin can help deal with this problem, because if one can pay for a movie and see it immediately, they are more likely to do so.

Film Streaming came partially in the Four when the entrepreneur and filmmaker joined Wood Platform as co-founder, which was initially launched as a means of physical resource catalog. Wood launched his own picture, “The last glacier“On the platform.

“Independent filmmakers have already taken financial risk to make their movies. Studio Pao is self-worthy. They have created the “Midus Man” movie. They have the freedom to be able to sell those rights to anyone they want. They signed an agreement with Amazon in the UK market, but they felt that it was more profitable to go straight to the US market using Olin as a tool, “he said.

Wood thinks alin may be the best as “Shopifi for a referral -linked filmmaker”.

He mentions that the average film in Amazon in the UK has received about 2,000 views every year. “So there are a bunch of films that are getting a few million views, but most of the films come down to 2,5 view marks,” he added.

Main streaming services usually offer a single-licensing deal, which means filmmakers pay a one-time payment regardless of how many times their film is viewed. Aulin flips this model on his head by allowing filmmakers to be cashing based on direct philosophy.

“A filmmaker with Alin can still sell their rights in the US market and it can use the pre-the film of the film, but then directly customers say Asia, Asia,” Wood said.

But can the platform be used to distribute pornography by the Adult Film Industry?

Zipa acknowledged the challenge: “Now, this is not the tune we want to set and this category will be easy to attract,” he said. “At the beginning, we are determining the tune by confirming whether the films shown in Aloen are high quality.”

“But in the long run, we aim to create a place where film makers, not the platform, decide what is distributed,” he added. “We do not want to act as a doorkeeper. Our view is that the filmmakers allow the filmmakers to keep the whole control over what they distribute, eventually goes to a whole Saas model “”

Olin has so far a total of $ 2.8 million in a combination of $ 1.8 million from the US VC firm – only a small amount of funding has been raised Hard yaka And several angels investors.