Perplexity’s Super Bowl ‘tweet’ increased app installs by 50%

Perplax’s Super Bowl contest was able to remove the needle on its application downloads. Not like OpenAI and GoogleAI search engine chose to leave an expensive super bowl ad for a Tweet – Sorry, an X post – encourages users to download and enter a competition so that Million may win 1 million win. According to the App Detective Data, this technique did not rise to the top of the US App Store, though it increased its mobile app installations by about 50%, AppFiguresThe

Friday is the wonderful CEO shared by Arrind Srinivas, X posts Explained that users can download the confused mobile app and enter the new competition, if they have not already installed it, ask at least five questions in the app during the big game. The company says it will choose a winner to get $ 1 million.

The competition was not only to increase the installation of the app but also to help users to help users to know the AI ​​search for confusion.

By the need to ask users to ask for five questions to enter the competition, confusion helped the users get the curve of the primary education to try a new product. Also, by the need to ask questions during the Super Bowl game, the competition helped determine what users should talk about. First of all, there was a big sports event on TV and they would probably choose their phones to look for a status, event or news item.

The initial App Store estimates that the downloads on Sunday increased their downloads to 45,000, the daily average of last week’s daily average is more than 30,000, appligners say.

It helped climb the confusion app to the top charts in the US App Store, where it reached the height of 6 on the product of the product after the X post before the X post on Sunday morning, and then somewhat increased again 16.

The confusion has extended its top applications in the ranking from 257 to No. 66 after picking at 49.

Rough estimates suggest that at the end of Monday, the application can double yesterday’s download number if everything is fine.

Although Google and Open are lacking the opportunity to reach greater viewers with their super bull ads for Jemini and ChatzPT, though it has done better to help show how to use the AI ​​app.

With its advertisement, Google AI tried to draw a broad picture about how customers could fit in life (after a Editing To remove a mistake.) But it was displayed in the use of AI — a job seeker as their home-to-their previous jobs to help them help their biographical meat with cute reference — it was not one that would not resonate with a big one Number.

Openi, already, saw Mixing In its advertisement, some have said that the Chatzept app failed to show what could actually be used, instead of focusing on visuals on art and practicality.

Appfigters were directly involved with OpenAI and Google’s ads, but the firm mentioned that these apps are getting a large number of downloads anyway.