Pinterest updates visual search with more AI-powered features

Pinterest is upgrading its visual search feature with a handful of new powers.

Monday, the agency Declaration It is rolling up the new functionality to improve its feature that allows users to search using an image instead of text. These include new tools to be more precisely narrow and modified, as well as make visual inquiries more accessible across the website of Pinterest.

The company believes that new additions will help Pinterest stand as a search engine for such things otherwise it may be difficult to describe with words – such as a sibling, style or aesthetic.

A new growth users will help understand better what they like about a particular PIN, primarily in the female fashion department in the United States, Canada and UK

Here, when users tap in a pin, they will see an animated glow and make Pinterest words that people help determine why the pin is in the first place. This feature is powered by Visual Language Models (VLMS), a form of generator AI, the company says.

The addition is similar to Google Multimodal Search, which connects the text and images to a single question. However, in this case, Pinterest is helping users by creating words that can be used to increase and narrow their search search. (The agency notes that it is using “industrial-top” multimode embedding models, but which doesn’t specify))

Another update allows users to refine their fashion searches by looking for items displayed in different colors, styles or fabric. For example, Pinterest suggests that you can use it to find a similar style that “Y2K” was over aesthetics or could find something like your favorite blazer but it works better for a formal event.

Pinterest also states that it will extend its visual search to stop visual inquiries by allowing users to give long-likes on any pins in their home feed.

The update comes in the heels of an announcement Pinterest AI-exposed images will start label And soon after the users of numerous user complaints they allow the number of AI images shown to be limited. People began to be worried that AI would destroy Pinterest, as it was more difficult to find true images that could inspire their future shopping.

Combining with AI-focused updates and advanced visual search, Pinterest is optimistic to re-establish its use as a visual shopping equipment earning AI against one of them destroyed by it.