Rad Power Bikes already has a new CEO

Red power bike Gave a new name CEO, just a few days later Previous leader has resignedThe The e-bike company has taped to Kathy LentSch, who has spent the past few decades to help the under performing companies to turn around in both consumer and B2B space.

RAD Power is moving away from directly to the customer for a retail-based approach-the change is a change in the strategy that has managed the organization at the institute Trimmed multiple rounds Over the past few years.

“Rad Power Bikes are at a reflection point, which transfer from the customer model to more retail-centric methods from directly to the customer model, and this is an incredible time to come to the board,” Lentzash said in a statement. “This shift creates new opportunities to reach more riders, strengthen customer relationships and develop the brand in meaningful ways.”

Lentsch will be the third CEO of Red Power in the last three years. Phil Malinox came out of this role earlier this month. He was installed as CEO in 2022 while the founder Mike Radenbug set foot aside. Radenbog started the company in 2007.

RAD Power is not alone in the struggle to find the right business model for selling its electrical bikes. Two high-profile companies, cakes and vanmufs, have recently been through bankruptcy to continue to operate. And just in the last month, two more – the electronic bike company and integral electronic – MergeThe