Snapchat rolls out a new $8.99 Lens+ subscription tier

Snapchat on Wednesday Declaration The introduction of a new snapchat+ tear called “lens+”. The new layer costs $ 8.99 per month and by its name, users are centered on exclusive lenses and AR experiences.

The agency says that in addition to giving access to users unlocked with Snapchat+ Tear Standard $ 3.99 per month, lens+ users give you the ability to use hundreds of lenses that give you “to play, create and share snaps”, the company said.

“We are starting with the lens built by Snapchat and select Creator with the exclusive new AI video lens, absolutely new bitmoji game lens and more – and we will add new AR experiences every week,” explained at Snapchat Blog postThe

A snap spokesman told TechCrunch in an email that the company would not gate no lens available before.

In the upcoming months, the selected lens creators will be able to monopolize exclusive lenses, the company has said. This means that the creators will be able to unlock a new way to increase their earnings on the platform. Snapchat has not shared any details about what the revenue division will be like for the creators.

Launched in 2022, Snapchat+ has more than 14 million payment subscribers. The Social Network has blamed the level given as a major driver of revenue growth.

In April, snap Report $ 1.36 billion in the first quarter incomeA 14% growth of years of years. The company said at the time that this uptick was run by its Snapchat+ Subscription Service enhancement, as well as the progress that it made with its advertising solutions.

By launching the other subscription level, the snap is more advanced lens and AR experiences locking the back of a pawal and growing more. Of course, not everyone will want to pay to access these features.

It is noteworthy that Snapchat provides Platinum Snapchat+ Tear at $ 14.99 per month, which is released from ads and gives you access to all the parks on Standard Snapchat+ and Lens+ levels.