Spotify will now let free users pick and play tracks

Followed it Long -awaited launch Loseless streaming for payment customers, Spotify is also upgrading its service for free users. Monday, the company announced that the worldwide users will now be able to search and play any songs they are now or by any friend or artist they will be able to play a song shared by an artist followed on social media.

The company is called “Pick and Play” “Search and Play” and “Share and Play” respectively. With the former, free users can hit the plays on the Spotify app to pick up and play any songs of their choice or even search a specific song and play it.

Second, “shares and play” can encourage free users to open spotyfi when they come across music on social media. For example, Instagram lets users to share A spotify track in stories including words And allow users to Share the music on Instagram notesThe

Previously, free users can replace songs with limited skip on mobile devices.

Spotify says that new features will be roll -out worldwide for free users, but there will still be some restrictions that premium users will not face.

In recent months, SpotFi’s advertising business has been fighting, CEO Daniel Ik has told investors that the company is “going very slowly” on this front. Streamer wants advertising earnings 20%of his overall earnings, however It has only increased by 11% until June. By adding new free features, Spotify can increase the busyness of its free user base, who will then come into contact with more ads.

Spotify says that other features like its support like this Disadvantaged, AI playlistAnd MixThere will only be premium-off, on the other Message And personalized playlists DailistAvailable for global users, both free and free of money will expand.

The company’s free users today produce most of its user base. In the very recent quarter, 696 million of the spotifi was 433 million free, advertising customers among the monthly active users. Also, the trimester had a 276 million premium (payment) customer.