Summer Game Fest Doesn’t Just Try Its Best, It Tries Too Hard

After a PlayStation Showcase at the beginning of the week, the annual video game promo circuit for summer started with those two hours showcase Summer game festWhich was TeaseSequil and whole new games galor.

SGF and Host Geoff are equal for the course of the Cegly, both have tried to take action in the decade because once and the glorious trade show King E3 died slowly. However this year it carries an odd air about it, even before one Splitgate 2 The developer walked on the stage with a “of a”FPS Great Make the hat again“(Really)” the same “before smacking” Duty call“And his shooter’s battle is releasing the Royal mode.

That strangeness is many because the game industry is going through it right now. A week has passed since EA’s killing Black Panther And the developer cliffhangar, and the art of art continued since then. Time does not stop for anyone and has been reduced by dozens or hundreds of hundreds of times since 2021, sometimes every day, even on the basis of every hour. We thought about 2023 or 2024 only “Till ’25” survived now only “survive” Games and their studios Died in the blink of an eye. Combined with a strange muted feel like it seems Nintendo switch 2 Launch and the US government is going A round of bullshitOf course this trade show seems funny.

Other causes of this strange feeling are completely owed to the Summer Game Fest. When the art chases trends than this national event, it is not more clear than that, which had lots of souls and patients and space shooters, competitive and drainage variations. The popularity of the two genres has worn to the audience and reminds us how we are easily tired of our favorite things at once. By comparing it with the PlayStation showcase at the beginning of the week, SGFO felt less consistent in what could offer: Resident Avil Requise And U-Tang: the rise of cheating The agreed height was, the other trailers seemed to be gentle or did not really land.

More problems, within five years, the summer game fest still seems that it has no true identity of its own outside of the annual year’s last game award extension. These events and the games that are accompanied by the musical performance, the presence of celebrity and usually have quite different strengths for pleasant mopt gags. Without these, SGF feels “fun” less in the absence of better words. It wants to be E3, but the big pressers we have given for the big pressers can sometimes be bad because the figureheads for game publishers were more than their own supply or the excessive amount of no They It seemed funny. It cannot be both because both publishers have their distinct, more regular showcase and do not want to be considered disrespectful to the medium and are happy to recognize its audience but not criticized with it.

Previously, the Kaigley industry’s struggles have taken the flag to fail to properly recognize or to do so in a non -manner. This year’s Summer Game Fest opened with the current crop of the best-selling games of the current 2025, some of which came from your average triple to a much smaller team than the studio. Expedition 33 of This has been the biggest and worst criminal of “respect”; Since the release and introduction of the RPG, it has been admired as a victory for the developer with a small dozen headcount. But it Seven minutes of credit This is not true story: Yes, there is sandfall 33 or 34 employeesHowever, it had third -party animators, QA contractors and locals (and many more!) That helped to create a great debut title.

Pressing on these small groups of Keigley – a guy has simply created a quarrel with help His nine friends!Indi and Triple are probably a well-thought-out recognition of excess fuel for the burning division for the two developers in the triple. Thanks enough for the ongoing trim and extended player harassment of the game (and who make them) the details of the development of the game, and it will probably enhance the things. It is a moment that presents the dual-wave sword of the specialty of the summer game fest and the painting of this particular industry: soon or later, in the celebration of all the flash and this window industry, someone sets things in their mouths.

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