TED’s app launches a short-form video feature ahead of potential TikTok ban

With the tikatok Yet In the United States, the popularity of short-form video content increases, facing the possibility of sanctions in the United States. The latest company to enter this place is TedThe most well -known TED discussion of prominent personalities such as Bill Gates, Elon Mask, Jeff Bezos and the late Pope Francis is the most well known for discussion.

On Wednesday, the company announced its new short-form video feature, named “Ted Shorts” properly. The feature has gradually come out to the users since the beginning of May.

Both available IOS And Android The device, can be found in the middle of the bar on Ted shorts. The button is gently taken to the users’ ted talks and other original content short snipats to a swepible vertical feed. Users can choose videos, leave comments and share with friends.

Tied up with Tede PureA no-code platform for generator video experiences to strengthen the feature like Tecto. As Genuine explains TechCrunch, Ted’s new feed will be personal to AI, the most relevant content for each viewer will correct a selection of videos based on personal interest, trending subject and other signals for each viewer.

Ted Shorts is one of the more significant additions in the app, which has not seen a significant update in the 15 year history. Since the launch of it in the 21st, the app has initially served as a destination for users through 26 podcasts of various issues such as educational animation and other materials such as educational animation and other materials through their mobile devices.

The new feature provides a way to discover the highlights of their favorite speakers before the new feature is committed to a full length video. This is the first time users may be involved with each other in the TED app, encouraging the feeling of a community that may be lacking before.

Ted has already followed a enough YouTube (26.1 million), Tick (2.5 million), Instagram (1.5 million) and other social media channels indicate the demand for short video content.

Launching Ted Shorts comes to an important time as the application tries to increase its growth. Product Trisia Maya Head told TechCrunch that the app was deprived of “several years”, which influenced its monthly active user and metrics of annual growth. According to the appfigers, the application was downloaded 1 million times in 2024, it reduced to 17% compared to installs of 1.2 million in 2023.

To date, the company proud of downloading more than 100 million applications worldwide.

As the platforms compete for users’ attention, Ted joins the growing number of companies by taking short-form video content. Early this month, Netflix It has been revealed that it is experimenting with a short video feed for his mobile application.

Meanwhile, Tigist faces Possible ban In Mid -JuneAlthough President Trump Plan to extend the deadline For the third time, the agreement continues. If our users can lose access to the ticket they may ask for Alternate platformAnd TED hopes that they believe it is high quality content compared to what is available in other applications.

Mia said, “In the era of fragmented attention, people are actively looking for more thoughtful, less irrelevant ways to connect new ideas and looking for each other.” “[TED Shorts] Algorithm fatigue and doom-scrolling are our antidote to low-quality content.

The company has planned to develop ted shorts over time to meet the user’s requirements, and the community also explore new ways to increase the building.

Mia added, “We will search for ways to add new communities like our website and expand community-driven features, like our website … It can extend the experience of a cross-platform community outside the video and mobile where our audience will not only see videos, but the world-renowned dizzy community.”

This story was updated to correct the total app installations from 30 million to 100 million.