The Amazonification of Uber: Part II

Three years ago, I wrote about Uber Amazonification, An evolution of the transport company is an evolution in a closed business loop that gives customers back to other Uber channels. At that time, Uber was concentrated on how customer was created by creating stickins, for example, cross-selling to the grocery of the food suppliers and then the alcohol in alcohol and then the alcohol returned to the grocery.

Today, Uber Transport and a convenient super app, a daily-use lifestyle platform with the lifestyle platform of service Slit

Case in Point: Uber is launching its first Uber One Member Days this week, this is its own version of the Amazon Prime Day company. Prime Day is a two -day shopping event that is exclusively for Amazon Prime members, a consumer hype fest that leads people to spend more than material objects because deals!

Amazon has increased every year since the event was launched in the 21st and last year, the company is estimated to be at the top Sales $ 14 BillionThe

Uber is far from achieving this national scale long, long, but there is the possibility of the company’s global presence, logistic technology and drivers’ network – both jig and autonomous.

The first Uber one member goes from May 16 to 23, and in addition to Uber’s own product lineup, its various retail and hospitality promises thousands of deals across the partners.

20% of Uber customers will have access to Uber Black, 30% out of Uber Reserve and 40% Uber Comfort. Other deals include:

• 3,000 Delta Skymail points are points for those who have attached their Delta and Uber accounts and took 10 trip a week.
• Oura ring discount.
• $ 20 off your next ticketmaster purchase if you spend $ 3 on grocery.
• Chipotle Burito, a dunkin ‘donotts ice coffee coffee and a 10 -piece chicken nugats of McDonalds, with almost every fast food restaurant.

“We want to create a joy for Uber One members,” Uber chief product officer Sachin Kansal told TechCrunch. “This should be a great savings period for them but it is a great way to get a member of membership as well as being a member of the time for those members who are not members at the moment”

Uber always works to extend his Uber One membership base, which is about 30 million members today. Uber chief executive officer Dara Khosrovshahi last week called for the first-quarter earnings of the company that the members were “prone to high retention.”

“They spend three times more than non-members,” said Khosarvashi.

Since Uber works to combine more partnerships out of food and grocery supplies (see its recent tie-up with home depot) and its membership programs, the company is reflecting the evolution of Amazon. Amazon started as a digital book salesman. Then it starts selling everything. Now it is also the owner of infrastructure for both e-commerce and digital life, be it AWS cloud service or Prime video.

To many, Amazon is a living. With the days of Uber One member, the company indicates that it also wants this kind of ubiquity. And it is bet that the packages distributed in resources-mobility-Revion vans can be the next backbone of the nine-digital consumer culture.