Threads adds another 20M monthly users since December, reaching 320M

While presenting the fourth-quarter earnings of the company on Wednesday, CEO Mark Zuckerberg revealed that threads were arrested by rings like X Mater Microblogging Service Threads are growing rapidly, up from up 300 million Last month. The app had 275 million monthly active users in November.

Increase in MAS, though modest, it acts as an indicator that threads maintain its position as the desired platform for many users in a crowded landscape of social media applications, Blusky, MastX, and others. In comparison, there is an experience of blusky DiminishAccording to the analytics firm similar web, after a significant 189% growth in November, with less than 10% of the month in December 2024. Blusky now has 26.44 million users.

In addition, Zuckerberg mentions that threads are adding more than 1 million signups daily.

Meta is working to draw more users in threads by introducing such features regularly Post the schedule And people let people see the number of views on their individual posts. Excessively, it looks like Meta is trying to earn the expansion of the threads with a one Test new advertisement To the United States and Japan.

During Wednesday’s call, Meta Chief Financial Officer Susan Leo highlights that threads are updating several on its recommendation systems, whose target “more recent posts from top creators, the surface content priority and the people confirm the contents received from the account they follow them. , “Lee will continue to increase custom feeds to allow users to create more personal feeds.”