Threads gets its own DMs as app distances itself from Instagram

Instagram Thread Is Rolling User The most requested feature till today: The ability to message people directly without switching to another app like Instagram. The company has said that a new visual component called Direct Message (DMS) Highlighter will begin on Tuesday and start to turn around worldwide users.

Later on, it will emphasize interesting views and conversations, saying that Meta starts with trending issues.

At launch, threads provide a preliminary set of DMS features. They will support one chat after another, preset emoji response, the ability to report spam and muted DMS (as on Instagram). Other features such as group messaging, inbox filters and more advanced messages will be published later.

This means today, you cannot block you from messaging or mutual – you can only block their thread, which will block them on Instagram. To control who can message you, you need to choose whether you follow the user.

At launch, DMS will be available for most markets available in Japan, Australia, the United Kingdom and EU in most markets available for 18 and more users.

With the addition of DMS, threads become more competitive with other text-first social applications like X and Blocky, where users may be directly involved with each other or even group chat, such as X.

However while X is working To encrypt the message directly In X chat, the personal messaging feature of the threads has no intention to protect it tightly.

“We are not encrypting our DMS,” said Emily Dalton SmithThread VP of the product. “It’s really just a direct connection and talking to people about what is happening now, which I think is to make encryption less than experience than experience.”

Instead, he said that the community created in public spaces in DMSK threads is meant to be created – a network that can be completely different from its original application, Smith, Smith.

“A thing that was especially exciting was that we saw people are making their own graph in the thread,” he said. “They make what we think of as a graph of interest that is different from new and social graphs that inhibit their account on Instagram.”

Despite being built on the top of the social graph on Instagram, more than a third of people who come to the thread every day have less than 50% overlap in their Instagram connection and thread connections, Meta said.

Smith mentioned, “Instagram is truly for creativity and the threads are really for view.”

The company also learned that users were following various sets of people across Instagram and threads and were involved in various interests and conversations.

Due to this increasingly disconnected between applications, the meta noticed that people without any Instagram account examine other ways to use the thread.

For example, it is checking users to log in to their Facebook account (in Europe) or simply create a thread-account. It is also checking the ability to use threads from the web when not logged in.

Threads Creator community is also unique. Although it may include popular creators on other platforms, some have become the creators of the thread itself. An example is David Rushing, a The enthusiastic fan of those who created NBA thread Community

Smith said that the threads want to make it easier for users to find communities like this national and others and it is an important part of the upcoming roadmap of the app.

On this front, threads initially introduced tags (like the hash # symbols like the hashtags) to organize conversations. It then created the subject feed so that you can see everything discussed around the field of interest. Now it will be concentrated towards identifying active and top contributing people in any community.

Threads are hoping to follow more recommended users in search and recommendations for several months, Smith said.

The new highlight feature can help here.

While today, the feature will highlight the trending topics related to the content you are reading while scrolling the feature for your feed, over time, threads can highlight viewers or active conversations from users that you may want to jump in the feed of various topics.

Smith confirmed that the threads beyond the advertisements, Smith confirmed, although Mater has an AI feature that can be integrated with the XAI’s AI Chatbot, Grock to sell the X Premium subscription.

Instead, for example, when using AI in backgrounds like the title and summary of the trending topics, the meta first focus on the advertisement properly.

This does not mean that the team will cancel the AI ​​features below the street.

“We probably consider all the ideas, but we are just creating what our community tells us and trying to prioritize the applicable app,” Smith said.

Threads are not small, to be clean; The app has 350 million monthly active users, much more than newcomers like blusky, which contains 37 million registered userThe However, compared to the family of Mater apps, where the user bases are calculated in billion, the threads still have a lot to prove to his corporate parents.

Before the Global Launch, DMS was tested early this month Hong Kong, Thailand, Argentina and Brazil in some markets.