TikTok is testing its own version of Instagram’s ‘broadcast channels’

Tikatok is examining a new messaging equipment called “Bulletin Board”, confirmed to Social Network TechCrunch on Friday. The feature allows brands and creators to share multiple messages to their followers, one to one message. Bulletin boards are quite similar to Instagram Broadcasting channel Features that were introduced in 2023.

Like the broadcast channels on Instagram, only the creator of a bulletin board can post the message and followers are limited to the emoji reactions. Bulletin boards support text, images and video posts.

The feature was first marked by Thread user Christina Garnet.

The concept behind the trait is the Creator and the brands updates, sharing the materials behind the screen and allowing them to be involved in a more direct way with their followers. For example, brand and manufacturers can share their bulletin boards instead of posting updates through any story or regular post of Tickets. The feature allows the accounts to promote their contents by sending directly to the followers.

Some of the primary examiners of the feature include People Magazine, Paris Saint-Germain FC and Jonas Brothers.

Bulletin boards are provided as test features, whether the tiktok is planning to get it more extensively is unknown. Also, it is possible that the ticket can add more functionality. Instagram’s broadcast channels, for example, post the poll of manufacturers.

The introduction of bulletin boards is the latest example of a social network orrow. Back in 2022, tiktok The story turned onAs well as Support for photosFor the adoption of Instagram. , Of course, the Instagram has copied the entire playbook of the ticket Launch Reils in 2020.