Tim Cook reportedly tells employees Apple ‘must’ win in AI

Apple’s CEO Tim Cook held all the hands -long hands -long hands -on He told staff that the agency in AI would winAccording to Bloomberg Mark Gurman.

The meeting came after the call to earn earning so that Cook told investors and analysts that Apple will increase its AI investment “significantly”The It looks like Apple has a similar message for the staff, “Apple must do it. Apple will do it. This is a kind of catching us.”

Despite the introduction of various AI-driven features under the Apple Intelligence Umbrella, the company’s Voice Assistant Siri has been promised upgrades Delayed significantlyThe And Cook seemed that the company fell behind its competitors.

“We rarely were at first,” he said. “There was a PC before Mac; there was a smartphone before the iPhone; there were so many tablets before the iPad; there was MP3 player before iPod.” However, in his statement, it did not prevent Apple from discovering the “modern” versions of those products.