US DoJ wants Google to sell two of its ad products

The US judiciary suggests that Google sells two ads products to recover competition in place of advertising technology, according to A new filingThe The proposal comes after a judge finds Google Digital ads to “intentionally gaining and maintaining power” and guilty Last month.

DOJ’s filing note that Google should be divest ADX in its advertisement Exchange Product, as well as for website publishers, including double -blick sales for publishers. The category also wants to avoid advertising exchange for 10 years after the Google ADX sales post.

The DO has complained that Google “confirmed that publishers would lose significant income if they do not use ADX.” It has also accused the search giant that the ADX and the DFP were exclusively complained by the exclusive, forced websites to use Google publisher products.

The proposal is instructed to open his advertising tools with AdWords, and with all their third-party advertising technology products “An advertiser works on non-discriminatory terms in terms of bidding, matching, advertising, or information provisions.”

“This extensive set of this remedy with Google’s illegal exclusive and Google’s illegal scheme was necessary to end Google’s exclusive, denying Google its violations, the ED exchanges and publisher re -introduce server markets, and watch the watch against the future.”

In response to these proposals, VP of Google’s regulatory issues, Lee-Ann Mulhland says these steps will harm publishers and advertisers.

Mulhland said in a statement, “The DOJ has fully addressed the court’s decision to remedy Google’s proposed advertising technology. Additional proposals of DOJ are good beyond the court’s inquiry to compel a division of our advertising technology equipment, no basis for the law, and the publishers and advertisers will be harmed.”

Google Recommended to the remedy’s own set Into a separate filing. These include providing ADX real-time bids for all third-party advertising servers and Google’s actions under an independent compliant observer for three years.

Google is fighting against disbelief in several directions. Separate from advertising technology case, the United States also wants the agency Sell ​​the Chrome browser of the After A judge found the company as exclusive to the online search marketThe