What can the Amazon deal mean for the future of 007?

The final loans of “Not Time To Dying” of 2021, the latest movie in the 007 series, ended with a well -known message: “James Bond will come back.”

But in the last few years, fans have not been so sure.

A year after Daniel Craig’s final movie in the franchisee, Amazon bought the MGM Parental Company series. Since then, very little has happened.

This finally changed on Thursday, When Amazon announced a new deal This will see the long -term bond manufacturers Barbara Broccoli and Michael G Wilson retreat, and Jeff Bezos’s company took full creative control.

During the intervention years, it was reported that there was a tension between Amazon, which understandably wanted a return on their investment, and Wilson and broccoli, whose top priority remains to protect the bond brand.

The news of the deal was met with a mixed reaction by fans of 007.

“I’m in two tiredness,” says David Zaritsky, creator of Fan Channel Bond Experience on YouTube and Instagram.

“The nostalgic part of my mind feels a little sadness. Broccoli and Wilson have been the guardians all these years, so it feels like a little royal blood in the pedigree is cut off.

“Considering, no one likes inaction. And there is a lot of inaction about James Bond’s franchise for many years and I know that Amazon as a company will have no patience for inaction.

“So I hope and dare I even say a little excited that they will do something with a franchise, which will be interesting.”

Other franchises that are expanding dramatically may offer some clues for what we can expect from the upcoming Bond Amazon era.

Lancelot Narayan, James Bond historian, journalist and director, In front of the BBC Radio 5 live A good comparison is George Lucas, who sells Disney Lucasfilm in 2012, which gives the company the company Star Wars.

“They went out and made this trilogy for the sequel, and whether you like it or not, it did quite quickly,” he notes. “There was no three -year waiting between the movies.”

Despite the explosion in performance, there is a feeling that both Marvel and Star Wars have been exhausted.

Narayan says he believes that interstellar wars have become “creative superfluous” after the explosion in productivity.

“The Star Wars television series was a very hit and Miss – Andor is fantastic. The mandalorian is fine, I have not seen a skeleton crew … But many different creative voices happen there, “he notes. “So this is anxiety, you need the right creative people to manage the show.”

Similarly, Marvel Cinematic Universe, built on films, launching a series of Disney+television shows.

The subsequent decline in Marvel’s popularity may owe a lot to the fatigue of fans, something that will not be aided by the huge number of directions of the story they had to deal with.

Both cases, Marvel and Star Wars, emphasize the risks of expanding the brand, which can cause long -term damage to short -term financial profits.

Fans will hope that any enlargement of the bonds will be better than the dubious play show of 2023. 007: The road to a million hosted by Brian Cox of Succession, which was poorly accepted.

James Bond’s franchise, and in particular, the object at which the actor will take over from Craig is such a fascination for the public that it is at the center of the new show, which is currently playing in Cirencster, called a role to die for.

“There are many people who have grown up with him, for whom James Bond has been part of his culture throughout his life,” says the appropriately called Derek Bond, who runs the show.

“Over time, he could rediscover this character and make him change with Times, was the secret of his longevity.

“But I wonder if we are in a situation where times have changed so much that James Bond now feels as if it belongs to another era. And today it needs something really radical to keep it up -to -date.”

An area that the company is almost certainly watching, now they are in creative control, is the potential for the stories of the origin of the character, in a similar vein of other famous and beloved film characters who have received their own rotation movies.

Cruella, expansion of 101 dalmatians villain, and Wonka, by Charlie and The Chocolate Factory, have been extremely successful movie, which in themselves in the last five years, such as Emma Stone and Timote, respectively carry the characters and worlds of a whole new audience.

It is not difficult to imagine the popularity of such a movie or show based on famous Bond villains such as jaws, Oddjob, Bloffeld, Goldfinger or May Day – all major brands on their own.

“I want to say why no one made money?!” Laughs Derek Bond. “There is a great series for her and her trip.

“Also, I would be glad to know how M’s m is in this role. And especially the villains, it’s a very rich universe and it’s easy to imagine the wonders of it where you have a kind of rotation for every character that James Bond ever went into a corridor.

But Zaritsky notes: “I think they should be the main characters. “

Not everyone is a fan of the idea. “This is the worst thing to happen to this franchise,” tweet Griffin Schiller from the movie Speak After Amazon’s message.

“James Bond was more than your average franchise. There was a class, prestige, they were indie films made as blockbusters … Now? It will be milk dry. This is really the end.”

Broccoli has been regarded as a brand governor throughout its term; A safe pair of hands who defended the traditions of the original character.

This does not have to be compatible with Amazon, who presumably seek to buy a brand, not just with a movie franchise, in an attempt to maximize profits.

“She tends to be a slightly older generation, for which he is distorted and there are a whole generation of people who have not experienced a movie about James Bond and now I wonder if they will do it,” Bond says.

In his own term, broccoli made an effort to continue to attract young audiences in other ways, such as the choice of popular young artists such as Billy Eilis, who sing thematic songs.

Brand repositioning can see Amazon trying to take a franchise in a direction that is more liked by a younger audience, as well as on an American market that is culturally slightly more cool to the Bond brand from the United Kingdom.

“I think, told PM on radio 4 After Amazon’s message.

“This is the leading British film property and I think the control that returns to an American company, last but not least, which has not shown so much commitment to the big cinema is probably a pretty worrying sign.”

This said that Amazon would be aware that Bond makes a huge amount of money, as it is at the moment – and that changing the main product itself in a way that is more liked by the US audience would be a huge risk.

Strong added: “When Amazon bought MGM, Barbara Broccoli was quite honest with the fact that it was difficult for her to come to the middle position with Amazon. I suspect the middle part included a lot of money.”

The biggest solution remains who will replace Craig in the leading role.

Previously, Broccoli said that James Bond could be any race, but that he would remain a man. This guarantee may no longer last now, it has been handed over to the reins, although her approach was considered reasonable and the Amazon is unlikely to shake the boat too much.

How long can it take until we see the first new bond product? Zaritsky suggests that Amazon will not wait around, although the first thing that starts may not be a movie.

“This can be with goods or in the form of fan terrain,” he says. “Whatever it is, I think we can see something extremely fast.”