With Alexa+, Amazon makes an intriguing play in the consumer agent space

Amazon shared a “agent” on Wednesday a fascinating vision of the future – it is one of the agency’s advanced Alexa, Alexa+From booking restaurants to Appliance repair workers, they conduct countless worldly works.

If Amazon can supply it can be the first of the gate with a wide, customer-centric agent equipment. The company expects to marry more natural, expressive Alexa- a generator is powered by the AI ​​model- completely autonomous, intelligent ways with the ability to tap the first and third party applications, services and platforms.

“We believe that full of future agents – we believed it for a while,” Amazon Alexa and Eco VP Daniel Raush said in a keynote on Wednesday. “Many AI agents will work for customers there, many of them will have special skills … and we always believe that these agents should contact each other in the full world of AI. They should be interconnected for their customers. “

It would be a big win for a technology monster to fight to make its long-dove assistant again relevant. Amazon has invested in Alexa for years without a significant earnings to show it; Hardware section of the organization Has been reported to have been burned through billions of dollarsThe

Agents, a nebulus and growing mixed words that refer to AI models that can take steps for the user, the next big thing of AI. Technology industry looks as the root of the standard collection from the growing sophisticated models of agents. Agents promise to scatter short-jerky work and agenda items, enhances people-and businesses-economic productivity.

That’s the idea, at least. Agents are still underlying in most cases.

There are Major AI Labs with anthropological and OpenAI Opened Agents It can take control of a browser to perform the verb. However, they often make mistakes and require fair degree intervention to perform more involved tasks. Other ambitious attempts on agents like Google Project marinerStay in the prototype level without a promised release window.

Alexa+Amazon’s demos, which are set to start the preview from next month, depicts more polished agent experiences – one has a few technical obstacles. The company showed the collection of assistant information from various sources, including email, calendars and stored preferences to assist in the daily tasks.

Wednesday morning in a pre -period of a presser in New York Amazon Alexa+ made a list of grocery shoppingThen order items through the Amazon Fresh, the whole meal and other local chains. In a separate demo, the company highlights how Alexa+ Amazon can buy products automatically when selling products on Amazon and saving spas and fitness appointments via the Welness App Vagaro.

According to Amazon, agent powers will not stop there. Alexa+ can order food supplies through Gurubhaba, a Uber can be hailed, find the upcoming concert tickets in the ticketmaster, keep traveling travel drawings together on sources like TripAdvizer, and even an event to set a reminder to the key date and time from the flyer.

Too good to be true?

It’s all very exciting – and sounds as ambitious. And the retailer’s year’s data can be successfully improved successfully on shopping habits and large technical ecosystem and partnership with services. Alexa+ users are willing to prick their data stand to benefit from the experience of more personal, appropriate agents. This is not an accident that Alexa+ – usually worth $ 19.99 in a month – will be free for Amazon’s main customers Most dedicated user teamThe

Amazon is also calculating more than Million3 million devices installed by Alexa+to jumpstart for Alexa+. Already with Alexa-consistent speakers in many homes, the company will play that Alexa+ will have no brain for many users.

Perhaps Amazon’s biggest challenge will overcome today’s AI technology technical limitations. Alexa+ has Has been reported to have been delayed repeatedly Due to the models of abuse; The previous versions of the experience could not correctly answer the questions and struggled to turn off and turn on smart lights.

Not for anything, the adventures of the competitors towards agent equipment have taken their own push. Chatzept deep researchOpenai agent model for compiling research reports, sometimes hallucinates. Mean Wrong Summary of the email.

It was hard to understand how Alexa+ performed at Wednesday’s press event. Many demos were highly choreographed, and Amazon did not allow the new assistant to be used in length.

We need to wait to keep Alexa+ through the speed of the Amazon’s agent’s agent sales pitch. If this happens it can really be a fascinating fame – and it can only lead Amazon to the customer agent race.