With ‘F1’, Apple finally has a theatrical hit

It looks like Apple’s first woven Fide Box Office hit.

The company has already made critically acclaimed and awarded films for Apple TV+. In fact, there is Netflix It has been reported that millions of Oscars have been spent on promotingApple’s “Koda” remains the only movie produced by Streaming Service for the Academy Award for Best Photo.

It, of course, has become a separate story at the box office – above all, the ambitious budget has returned less than the budget and the company had a spectacular flop with the company. Last year, Apple Decided on the report To make a scale back toward both budget and drama release The projects have been canceled and criticized from the managersThe

Subjects eventually turn around with “F1” – currently the number one movie in the theater, To earn $ 55.6 million on the on -track This weekend is at the domestic box office. Global ticket sales, including $ 144 million, will soon exceed “Napoleon” ($ 228 million) as Apple’s highest-earning movie.

Director of “F1”, Joseph Cosinsky, previously helmed “Top Song: Mavarick” and a loose copy of the new movie in different ways, seem to be a loose copy of the “Maverick” formula, realistic, you-there is cinematography (there is there (thereBrad Pitt is really driving those cars)!

“F1” (which is being distributed in the United States by Warner Bros) has probably benefited from US popularity in Formula One racing, Netflix documentaries participated in the “driving for survival”. Most of these were portrayed in the actual formula one race and driver Luis Hamilton also signed as a producer.

Apple’s CEO Tim Cook even joined Hamilton Different cover stories In which Cook said that the company was “able to bring something that was unique in the movie like our camera technology.” He added, this plan was “The whole company supports it – our retail operations and everything.” (Not all customers Has been satisfied with the cross-promotion.)

Although Apple’s betting seems to be paying, it is not yet clear whether “F1” – with a budget of over 200 million dollars – whether it will actually gain in the theater. A box office analyst before being published Told Shakun Even in success, the movie “can be very expensive commercial for the original content on Apple TV”