With her app Smash, Kesha can be whoever she wants — even a tech CEO

Hairstyle – yes, Brush my teeth with jack bottle Hair – Now a startup founder. But if you think his journey from Ranchi pop star to CEO is unexpected, you are not paying attention.

Kesha has always taken conflict. He exploded in the pop scene in the 21st, with irrational ear candy like “Bah Bah Bah” and “Tick Tok”, despite throwing shadows in Hollywood’s serious wealth, and stylized his name with dollar mark. He did not allow the man to be dismissed as a one-dimensional, shiny party girl. In the rise of Kesha’s fame, such high schools studied for examination, they whispered in frustration about how the most famous party girl got the girl in the world SAT-A close-score scoreHowever, a full ride of Bernard College is rejected for singing on champagne bottles.

The biggest conflict of the story of Kesha’s story is that despite the dream of a pop star on the surface, his years on the spotlight were nightmare behind the screen. Now, to draw from his own experience in the hands of a hunter record contract, Kesha is creating an app PushWhich is a way to find musicians, to create music together, and to establish a clear, artist-friendly contract among allies.

Smash aims to distinguish yourself using a built -in system to generate the contract between artists. The terms of the contract depend on what each artist decides – for example, a musician may decide to give a beat license for set fees, or asking for percentage of royalities over time. Smash will fund yourself with a small cut of payment made through the app.

Kesha’s brother and Smash co-founder Plan Prava told TechCrunch, “One of the leverage pieces, especially on young music makers, needs a way to go to your club.” “With Smash, we want to give the keys to the professionals and other manufacturers of the music of the creators to enter the club so that they think they have to sign something, or make any big decisions about their life.”

After establishing himself as a Power House pop star, Kesha sued her producer Dr Luke in 2014 for sex, physical and mental torture. He immediately changed him for defamation, a high-profile legal fight and counting the dark side of pop music.

Although Kesha tried to get out of her recording deal with Dr. Luke, the court ruled against him, forced him to release three more albums with him.

It was only this month – July 4, a date was very deliberately chosen – that Kesha first released an album without Dr. Luke. However, it is not enough to get back to its own artistic agency. Now since he is a completely independent artist, he wants to help ensure that other young musicians do not become a victim of exploitative record deal like him.

“When he went through this long legal battle to regain his rights right to his voice, he was really inspired by him to regain his right to his voice.” “I think the inspiration behind Smash was to try to give access to the community needed to create music freely to make music makers independently.”

Band building

If Kesha and his brother were about to create an app, they would need some technical skills.

A few years ago, Kesha participated in an Akai Venture Event and met Lars Rasmusen, who co -med Google Maps and was one of the first investors on the design Unicorn Cana. The two were in contact, and when it was time to make a smash, Rasmusen introduced him to Alan Kenistro, who would become a City of the app.

Canistroo spent more than 12 years of Apple, where he worked on products for creatives like final cut; He also conducted a team of engineers to create the first apps for iOS like remote, iBooks, iTunes and Podcast. He went to start RheoA social video startup, but he was always interested in music.

“In the late 90’s, when my friends were all using Napsters, I was telling them, ‘What, you like this music, why are you screwing the artist?” “It was always in my standard system that artists need to be supported” “

Rasmusen became their first investor when Kesha, his brother planting and Canistro started working together. Even Kesha announced the app as part of Rasmusen’s Panathania festival in Greece.

https://www.youtube.com/watch?v=mpvlXHCLmeg

“A community platform for smash music makers is a place where you can create, create and rent, keeping the rights of what you create,” said at the Kesha festival. “The goal is to transfer the power to the manufacturers again.”

“The deal is safe – it’s all transparent, and then you can choose and then you get your consent to where and where your art goes to the earth, holding the rights of what you have just created,” he added.

Smash app remains as an act in progress, wishing to open for some artists later this year. However, for the testing of some of the technical tools made so far, Smash hosted a competition where artists could submit Remix Among the hairstyle song “Boy Crazy” – their remix will be published in the record label of the five winners of the competition, which calls the service “standard remix fee of the industry”.

“I have regained the right to my voice for the first time in my adult life almost a year ago,” said Kesha Panathania. “The hunting deals like this are normal.”