Xiaomi 15 and 15 Ultra Launch: Price, Specifications, Availability

Barcelona – Xiaomi It launches its latest leading smartphone on Sunday, continuing its impetus to higher-end devices as it seeks to challenge Samsung market leader.

The Xiaomi 15 and Xiaomi 15 Ultra are the largest pair of smartphones from the Chinese technology giant who plays the largest chips and enhanced cameras. They were discovered at the Barcelona Mobile World Congress.

The Xiaomi 15 starts at 999 euros ($ 1.047) and the Xiaomi 15 Ultra starts at 1499 euros ($ 1.571).

Both devices are powered by Elite Mobile Platform on Qualcomm Snapdragon 8, one of the most processors. The 15 Ultra model also comes with a higher specification camera and a larger display.

“Xiaomi has achieved significantly successful to build its brand with affordable technologies and now moves up the value chain as it moves more to first -class devices and this is well prepared to the European market, where we see a wealthy audience,” said CCS chief analyst at CCS.

In 2024, the global deliveries of Xiaomi smartphones increased by 15.4% on an annual basis, ahead of rivals, including Samsung and Apple, according to the International Data Corporation. The company’s world market share increased to 13.6% from 12.5% ​​in 2023.

Xiaomi started in 2010 by selling low -up to average prices at a lot of throat prices. Since then, it has been expanding abroad, putting a great focus on its European support. Xiaomi has also built a portfolio of connected devices from TVs to smart watches.

Last year the business jump into the space of an electric vehicle with SU7Because it seems to diversify outside the consumer electronics. He even brought the car at the World Congress of the Mobile World in 2024, showing the company’s big booth vehicle and created a buzz.

Francisco Jeronimo, Vice President, according to IDC data and analyzes, said EV had boost the Xiaomi brand.

“They use the car as a lever to build their brand, which I think is a smart idea,” Jeronimo said.

“They will attract a lot of attention to the car, even if they are not offered in Europe, but this is this type of innovation. And consumers understand that a brand that can build a car can also continue to make very good phones.”

A recent recovery in the smartphone business, combined with the success of an electric vehicle so far, has helped to nourish nearly 300% of Xiaomi shares over the last 12 months.

The shares of Xiaomi, listed in Hong Kong, reached a record high this week. The company hopes to continue this speed with the latest smartphones and the start of the SU7 Ultra, a highly efficient version of its electric car, which starts on Thursday.

However, the company faces a major challenge in smartphone space, trying to eat it continues to share away from Samsung, especially with other Chinese brands like Oppo on its heels.

“The problem is that the first -class space is already incredibly crowded, and although all Android phone manufacturers are striving to take a share of Apple, the reality is, if you are going to grow on Android, you need to pick it up from another Android player. So for Xiaomi, they have to eroding Sams.”

“But unfortunately, you have 2 more Chinese Oppo and Honor players who are very hungry to build a share.”