YouTube sees a rise in ad revenue to reach nearly $10B

According to the alphabet of Google’s main agency, the YouTube continues to lead the streaming market, advertising income has increased 13% year after year Second-third Released on Wednesday. This growth brings the total advertising income of YouTube to $ 9.8 billion, which is more than $ 8.7 billion at the same time last year.

The company has exceeded the expectations of analysts, which is about $ 9.6 billion in YouTube’s Q2 advertising earnings.

Over the years, YouTube television has been trying to capture a larger part of the dollar, especially its popularity on TV, accounting for a significant part of its viewer. Ay Nilson’s recent report It has been indicated that YouTube has retained the largest part of TV for three months, representing 12.4% of the total audience spent on television.

In response to the success of YouTube, rival streaming services are eg HBO is the highest And Amazon Prime VideoIncreased their advertising techniques, enhanced the advertising space to encourage growth. Further, Netflix is emerging as the main contestant on YouTube, especially after announcing the purpose of double the revenue of his advertisement during the company’s earning call last week. Although Netflix has publicly published his advertising income statistics, analysts from Madison and Wall Assumption That’s about 3 billion dollars.

Overall, the alphabet has said that the total income in the second quarter, including $ 96.4 billion dollars, represents 13% year after year.