YouTube’s first exclusive NFL broadcast attracts over 17M viewers

YouTube Declaration On Monday, the first time exclusive global broadcast of any NFL game broke a record for the company by achieving the most simultaneous visitors on the live stream on the platform. More than 17.3 million visitors of more than 230 countries and regions worldwide for the game between Los Angeles Chargers in Kansas City Chiefs and Sao Paulo.

This image represents the average minute audience (AMA) that saw the game last Friday. In the United States, YouTube and other platforms covers 16.2 million AMAs, according to Nilson data, YouTube’s own number indicated in the United States 1.1 million AMA

This exclusive broadcast is part of YouTube Partnership Including NFL, which was announced during the company’s annual pioneer event in May. This agreement is aimed at attracting more advertising incomes and the company probably hopes that this new achievement will be admired by advertisers.

However, compared to other NFL broadcasts on streaming platforms, the number of viewership is slightly lower than Netflix. Netflix 2024 Christmas doubleheader games On average more than 24 million visitors.

Although the numbers seem to be inherent, YouTube believes that its creator-driven viewing experience distinguishes it from rivals. The broadcast shows a popular YouTube lineup, including Distroing, Mistbiest, Haley Kalil and Marx Brownley. Carol G HalfTime showed.

The reactions were mixed with how people felt about engaging in the broadcast of these manufacturers. Some fans enjoyed watching their favorite YouTube, others thought the sports commentary was somewhat “CranjThe “